Notably, the order of platform popularity is mobile, followed by PC and console, irrespective of gender. In contrast, 48% and 37% of men play on PC and console at least once a month, respectively, compared to 35% and 23% of women. Mobile games are almost equally popular among men and women, with 52% and 48% playing mobile games more than once a month, respectively. ![]() However, different platforms have varying levels of popularity among the genders. While men make up the majority of gamers, with men aged 21-35 comprising 20%, the gap between the two genders in the overall games market is narrow. Looking at the gender and age divide of all gamers, we see that 46% of gamers across these 13 countries are women. In particular, zooming in on the ‘core gamer’ suggests that the differences between male and female gamers should be appreciated but not exaggerated. However, there is also evidence of several similarities in their gaming behavior. ![]() Male and female gamers differ in the platforms and genres they prefer, how they discover games, and whether they spend. It’s important for games businesses to understand how men and women interact differently with the gaming world. These Gamer Consumer Insights, to which our clients received access last week, are based on an online audience aged 10-65. ![]() Using fresh insights from our latest round of primary consumer research across 13 countries, we explored the topic of gender similarities and differences in gaming. Women now account for 46% of all gamers! Get updated insights right here!
0 Comments
Leave a Reply. |